1. Information We Collect

To engineer high-performance digital solutions, we collect information that falls into three categories:

• Personal Identification: Name, email address, phone number, and business details provided during Roadmap Sessions or via contact forms.
• Technical Data: IP addresses, browser types, and user behavior metrics collected via cookies to optimize our site performance.
• Project Data: Information regarding your business operations, lead flow, and customer data necessary to configure GoHighLevel (GHL) or Shopify environments.

2. How We Use Your Data

We use the information collected for specific, professional purposes:

• Service Delivery: To architect and deploy your custom WordPress, Shopify, or Automation systems.
• Communication: To provide technical updates, security alerts, and strategic advice relevant to your project.
• Optimization: To analyze how users interact with our digital assets, allowing us to refine the "SoftDesks" experience.
• Legal Compliance: To meet our obligations under Western Australian and Australian Federal law.

3. Data Security & Storage

As a technical engineering firm, we prioritize the "Hardened Security" of your data:

• Encryption: All data transmitted through our site is protected by enterprise-grade SSL encryption.
• Local Accountability: While we utilize secure cloud infrastructure, your project management is handled locally by our team in Padbury, WA.
• Retention: We only store your personal information for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal record-keeping requirements.

4. Third-Party Integrations

Our services often involve integrating your site with third-party platforms. Please note:

• Platforms: When we configure Shopify or GoHighLevel, your data is also subject to their respective privacy policies.
• No Data Selling: SoftDesks will never sell, rent, or trade your personal or business data to third-party marketers.
• Service Providers: We may share data with trusted technical partners (e.g., hosting providers) only to the extent necessary to maintain your site's uptime and security.

5. Your Rights & Access

Under the Australian Privacy Principles, you have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we update or correct any inaccurate information.
• Deletion: Request the removal of your data from our active marketing databases.

6. Cookies & Tracking

We use "cookies" to enhance your experience. These are small files stored on your device that help us understand traffic patterns. You can choose to disable cookies in your browser settings, though this may limit some functional aspects of our high-performance site features.